[Richard is tall, puts ketchup on all his food, and has a big nose.]
Foreigners get upset about some of the commercials shown on TV in Taiwan. Even some product names can upset the expatriate community.
Some advertisements may seem innocent to the people of Taiwan, but outsiders can be much offended. Reactions may include revulsion, anger, or laughter, but they are not intentionally insulting. These mistakes came from unawareness and not from hatred or ill will.
For example, there once was a German-made air conditioner for sale. The Taiwan seller wanted to emphasize its German roots, so in the advertising, they had a cartoon Hitler. He said it was because German products have a good reputation for dependability, and when people think of Hitler, they think of Germany. The ad cause a stir and even some official condemnation from foreign governments.